Logo · light surface
Use on light backgrounds. Standard wordmark.
Download SVG ↓ Brand kit
Brand assets for the onchain stack.
Logos, colors, typography, and voice cues — all resolved from the canonical brand-kit CDN. Use these in articles, partner sites, decks, and integrations. The brand-kit repository is the single source of truth.
Logos
Wordmark and mark.
Each asset is served directly from the brand-kit CDN — right-click → save to download.
Color palette
Tokens, not hex values.
Always reference colors by token. The token's value can shift across themes; the relationship to the brand stays constant.
Typography
Two faces, four sizes.
- Sans
- Geist Sans (system fallback: -apple-system, system-ui)
- Mono
- Geist Mono (system fallback: ui-monospace)
| Role | Size | Weight | Notes |
|---|---|---|---|
| H1 | clamp(2.4rem, 6vw, 3.6rem) | 700 | Page headings only. |
| H2 | clamp(1.8rem, 4vw, 2.4rem) | 700 | Section headings. |
| Body | 1rem | 400 | 1.5 line-height. Default text. |
| Eyebrow | 0.78rem | 700 | Mono, uppercase, 0.06em letter-spacing. |
Voice
How we sound.
Full guidance lives in the brand-kit VOICE.md and
WRITING-PATTERNS.md. The shortlist below is the contract for partner-
facing copy.
- Concrete over abstract — name the surface, the asset, the chain.
- No hype. We do not say "revolutionize," "disrupt," "supercharge," or "Web3 magic."
- One stack, one contract, one audit log. Reuse those three nouns.
- Honest about what is shipping. Coming-soon means coming soon; we never imply otherwise.
Usage
Four rules.
Use the wordmark or the mark — not both side by side.
Pick one lockup per surface. Stacking the wordmark and the mark dilutes recognition.
Do not recolor the wordmark or the mark.
Pink, white, and black variants are the only approved colors. The pink in the mark is canonical pink 600 — do not approximate.
Maintain clear space.
Leave clearance equal to the height of the mark on all sides. Avoid placing copy or other logos inside this space.
Do not redraw or modify.
The mark is an exact geometric construct. Always use the canonical SVG; do not redraw, skew, distort, or recolor it locally.
Need a path or format that is not above? Browse the canonical asset tree at
https://assets.dev.fabricbloc.com/brand/ or open an issue on the
brand-kit repository.
From fabric-content
Brand kit
Voice
Concrete over abstract — name the surface, the asset, the chain. No hype: we do not say 'revolutionize', 'disrupt', 'supercharge', or 'Web3 magic'. Reuse the three nouns that anchor the platform: one stack, one contract, one audit log. Be honest about what is shipping — coming-soon means coming soon, and we never imply otherwise.
Usage rules
Use the wordmark or the mark — never both side by side on the same surface. Do not recolor: pink, white, and black are the only approved variants, and the pink in the mark is canonical pink 600. Maintain clear space equal to the height of the mark. Never redraw, skew, distort, or recolor the asset; always pull the canonical SVG from the brand-kit CDN.
Where to find assets
Logo variants, the mark, and the favicon all live in the FabricBloc brand-kit repository at github.com/BloclabsHQ/fabricbloc-brand-kit, served via the brand-kit CDN. Tokens (color, typography, spacing) are referenced by CSS variable — never as raw hex values. Reach out to brand [at] fabricbloc.com before publishing co-branded surfaces; we respond same-day on weekdays for partner approvals.
Working on a co-branded surface?
Reach out before publication. We typically respond same-day on weekdays for partner approvals.